Tartan Yachts is a Cleveland based luxury boat design and manufacturing company. They approached this project with intentions of obtaining a website that rivals the regal and luxurious features of the yachts they manufacture.
The concept I designed for Tartan is based around the powerful storytelling of the library of images they have accrued over the years. This site concept has the intention of telling the story of what it means to own and captain a Tartan Yacht. The form of the website was intended for potential buyers and current owners of these million dollar show pieces to marvel at the customizable options Tartan offers.
In addition to making this concept look high–end and informative, I spent a good deal of time preparing the design of the site to not only be visually immersive, but to incorporate sound design as well. This concept was also intended be RWD. Unfortunately for me, they chose another concept, which I ended up also designing, but is definitely not my pick.
Since its development, the Tartan Yachts website has been dismantled and partially redesigned by their internal marketing team.
Tartan Yachts v1.0
Unfortunately, this concept never saw the light of development. The client loved it, but worried it would be out of their budget and perhaps lacked in any extensibility for a community of existing customers (I entirely disagree). This concept would have been a non–traditional RWD site, featuring very little grid structure, video and ambient sound design, and many interactions that bring off canvas information to the canvas while dynamically changing sizes of the preexisting content.
Below I have an image of the would be home page, and a low–fi video demonstrating some of those interactions. Enjoy.
Tartan Yachts 1.0 Interaction Video
Some Icon Work
Tartan Yachts 2.0
You know what they say about design by committee…I was in charge of taking all of the feedback and crunching it all together to make something great for Tartan Yachts. Of course I am super biased because I think my concept is exactly what they needed, but nevertheless I worked for several weeks on v2.0 and this is a little bit of what it looked like before their marketing team redid the site, again.